Speaking Programs

MANAGING A DYNAMIC WORKFORCE 
GLOBALLY OR DOMESTICALLY

Leadership Auto-Pilot: The Secret to 21st Century Global Leadership: developing a geographically dispersed leadership team that can get things done anytime, anywhere. 

This program will be delivered by the man that thinks like a spy and gets the results of a business maven – Bob Goshen. He’s developed and led high-performance leadership teams for companies similar in size to Fortune 100 companies, both domestically and globally, with upwards of 200,000 people reporting to him. 

He can teach you how to develop a leadership team that works effectively across departmental and geographic boundaries. Produce a leadership team that’s on auto-pilot to drive your corporate culture and lead a high performance workforce. In this program your attendees will learn to:

• Define your global goals and objectives for your leadership culture
• Identify the characteristics needed for your leadership team to operate as a high performance team
• Use a proven system to duplicate the leadership you need and the environment you seek to create or sustain
• Learn to sustain increased growth and profitability with a powerful culture driven by your leadership team all over the world 
• Increase team-work and communication effectiveness between your leadership team in different departments and leaders in various geographical locations
• Establish long-term goals along with succession planning and mentoring objectives for a high-performance leadership organization

CREATING A HIGH-PERFORMANCE 
ORGANIZATIONAL CULTURE

CultureLead®: Creating a culture that leads your organization to improved profitability, performance, and customer retention. 

Since 1975, Bob Goshen has been both leading and working with organizations to train and equip their leadership cultures to promote an environment for employees and leaders to do their best work. Bob has helped some of the most profitable companies on the planet to sustain profitability and growth through a well crafted executed cultural strategy. Learn to develop a leadership culture that’s on auto-pilot continuously reinforcing your organizations values and delivering on customer demands. That’s a leadership culture that sustains growth and momentum where all employees can make an impact. In this program your attendees will learn to:

• Determine organizational or leadership values and how that translates into the desired organizational culture 
• Create systems and accountability that empower non-management employees to drive the organizational culture at every level of the organization – touching every customer, creating the desired customer experience, and creating customer loyalty
• Implement systems to empower your leadership team to CultureLead®: Living leadership that sets the example for the entire organization and sets the standard that direct reports will emulate internally 
• Learn the critical characteristics to maintain a long-term healthy leadership culture domestically or globally 
• Learn the fatal mistakes that organizations make when changing or improving their organizational culture and environment 
• Ensure a sustained and healthy culture with a game-plan to help you keep your culture consistently healthy during times of change
• Learn what the best organizations know about using healthy employee and leadership cultures to profit tremendously 
  

21ST CENTURY MARKETING LEADERSHIP

Enhance the power of your sales and marketing professionals, giving them the ideas and systems that they can use to be more successful. Additionally, harness the power of your leadership team to powerfully ally with your sales/marketing teams to ensure an important sales or marketing initiative is successfully executed departmentally or enterprise-wide.

LOCAL DOMINANCE: HARNESS THE POWER OF MARKETING FOR LOCAL MARKET DOMINANCE:

Think Globally Lead Locally: Power Leadership and Marketing Principles for Local Market Dominance from the designer and director of the most successful marketing initiative of all time for Coca-Cola: Bob Goshen’s Partners In Education Initiative. In this program your attendees will learn to:

• Bring the marketing and leadership ideas and skills used to craft and execute the hugely successful Coca-Cola marketing initiative to your organization 
• Develop a unique marketing strategy that will give your organization a sustained advantage, improved profitability, and market share 
• Learn how to duplicate similar marketing and leadership successes in your own organization – no matter the size of your marketing initiative or employee base 
• Discover the competitive edge and extra momentum that duplicating leaders in your organization can give you to improve marketing effectiveness 
• Strategically align the power of your leadership team behind a common marking goal and objective for increased profitability
• Use the synergy from various departments and business units to track progress, grow earnings, improve sales, and spearhead any initiative company-wide 

HARNESS THE POWER OF MARKETING FOR MARKET DOMINANCE ANYTIME, ANYWHERE:

21st Century Market Dominance: Power Leadership and Marketing Principles for Market Dominance from the designer and director of the most successful marketing initiative of all time for Coca-Cola: Bob Goshen’s Partners In Education Initiative. In this program your attendees will learn to:

• Bring the marketing and leadership skills used to craft and execute the hugely successful Coca-Cola marketing initiative to your organization
• Develop a unique marketing strategy that will give your organization a sustained advantage, improved profitability, and market share 
• Learn how to duplicate similar marketing and leadership successes in your own organization – no matter the size of your marketing initiative or employee base 
• Discover the competitive edge and extra momentum that duplicating leaders in your organization can give you to improve marketing effectiveness 
• Strategically align the power of your leadership team behind a common marking goal and objective for increased profitability
• Use the synergy from various departments and business units to track progress, grow earnings, improve sales, and spearhead any initiative company-wide